Saturday, November 14, 2009

Under My Umbrella.............

This vintage ad for Persol sunglasses show's you the evolution of the name.The name is derived from "per il sole," which, in Italian, means"for the sun."  It is advertised as l'occhiale parasole (umbrella for your eyes). Simple direct marketing.Vintage eyewear is a passion and something I wish to share with those who appreciate the unique collection of eyeglasses and sunglasses on my site. wishes to be your l'occhiale parasole.

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